Hello. My name is James. I am a product designer with a passion for UI/UX, interaction, digital design and development. Say Hello.

Experience

My design approach is one that values research, collaboration, testing, and iteration, while balancing business goals and user needs.

I’m a freelance product designer and developer working with progressive brands, specialist agencies and startups. I am driven by big thinking, innovative processes and new solutions.

Through research, workshops and user centric design I work with clients to create lasting brands, websites and apps that meet the needs of your customers. I strongly believe in connecting concept-driven design with a strong strategy to build valuable brand experiences and long-lasting emotional connections. 

I’m an experienced digital designer with over 9 years experience. I believe in iterative design and development, collaborative agile processes, rapid prototyping, and continuous testing and improvement.

Approach

As a designer I am focused on problem solving. I see my role as adding value to your business or product. This can take many forms but ultimately it is about solving a problem or brief in a way that meets the projects end goals. Whenever I take on a project I approach it in a highly collaborative and iterative manner with a keen focus on creating clean, simple and human centred design solutions.  
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The future of end-to-end customer experiences (both online and offline) must revolve around the customer and their needs.

For me, I believe that the most effective way of working is using a sprint based methodology. Breaking the project into time boxed segments helps make it clear to everybody involved what we are trying to achieve within a certain time frame. It allows you to quantify aspects of the project in terms of effort and will massively help with planning your roadmap and project scope. Finally it adds a sense of urgency and focus (not in a panic inducing manner) that in my experience really helps key decisions to be made in a timely and effective manner.